A Career Story

Sarah began her career at Salesforce.com in the sales development team when there were 40 people in the Sydney office and half a floor.

 

It was here that she began her RevOps career learning from the ground up and developing the demand generation model of the largest SaaS provider in the world. From there (after 10 years), she continued to add to her RevOps expertise by joining Marketo in Australia pre-IPO, leading the commercial sales team, and managing the NZ country region.

 

She then joined Dropbox for Business in the Enterprise APAC team and led the APAC sales and GTM strategy for GitLab pre-IPO reporting to the CRO.

 

Co-founding Cattle Dog in 2015 with Luke and Nas, she has grown the RevOps and Growth GTM services organization to support hundreds of high-tech and digital customers globally. Working with Honeycomb.io, Falkon, Nirmata, JB Hifi, and Conga, Sarah has helped SaaS and B2B businesses create and accelerate their growth and refine their RevOps strategies and technology.

With board experience in her own business as a CRO then taking on the role of CEO, coupled with nearly a decade on the board of non-profit and established charity Sydney Homeless Connect, she spends her spare time coaching and mentoring others in their careers and businesses and creating new GTM strategies aligned with driving cost out and increasing revenue. 

 

Always looking for where the revenue could be leaking, Sarah is a visionary and solutions mind participating and leading in communities around the world, including Peter Diamondis' A360 Singularity Executive community, The Entourage (Aus), RevOps Collective, Pavilion, RevGenius and Women in Revenue.